PR Stunt causes split

Friday 02 October 2015  / Ruth Montia

The high end estate agency Savills are no longer working with The Red Brick Road as a result of the PR stunt earlier this week. The two companies had worked together for five years, but in May was hired to handle the creative and PR activity for easyProperty.

Red Brick Road were the organisers of the controversial ‘funeral’ stunt staged in central London by easyProperty. This was to publicise what they claimed as the death of the “fat fees” high street estate agency.

Campaign magazine issued a statement saying Savills have already been in touch with rival PR agencies and wish to have a new deal agreed very soon. The magazine also said that in 2010 Savills appointed Ruby (which was absorbed into The Red Brick Road in 2011) to “refresh it’s corporate and consumer advertising in an attempt to increase share in the property market.”

A spokesman for Red Brick Road has said “We worked on a project-by-project basis with the fantastic Savills team for a number of years. We were appointed to launch a game-changing property business for the easyGroup earlier this year – therefore are sadly unable to continue working with Savills”