Agents leaving OTM | AVRillo

Agents leaving OTM

Monday 05 October 2015  / Ruth Montia

Traditional vs online

A selection of agents have left OnTheMarket and returned to Zoopla including Stirling Ackroyd, Statons, Alex Neil and Cheffins.

According to a statement from eMoov, one of the major online portals that are part of the tracking exercise says “After the initial rush to join earlier in the year, their growth appears to be stagnating with little or no increase in membership numbers over the last couple of months”

It continues: “The reality appears to be setting in for its members as a number of notable names have quit OTM to return to (ZPG), including multi-office agencies like Stirling Ackroyd, Statons, Alex Neil and Cheffins amongst others.” 

eMoov, who exceeded its original £1m crowdfunding pitch and successfully raised £2m, says the growth of online agents generally “is flying”. The company itself has seen a 50%  increase in instructions so far this year over the same period of 2014.

eMoov’s founder and chief executive, Russell Quirk says “The service being offered by online agents is clearly being embraced by sellers who can see the benefits, which include lower costs and wider marketing versus OTM agents. To some extent we and other online agents owe a debt of gratitude to Ian Springett and his ‘one other portal’ rule, which has given us a clear USP and has made winning instructions against his members far easier”.