Zoopla’s agent membership figures will be revealed this week | AVRillo

Zoopla’s agent membership figures will be revealed this week

Monday 10 August 2015  / Ruth Montia

Traditional vs online

This week will see Zoopla reveal its latest total of agent membership figures. In May it revealed they had lost 16% of its global members in the year and 23% of its UK agency members leaving suddenly to rival OnTheMarket.

ZPG’s overall membership figure in May was 16,076 which includes UK estate agency branches, overseas agency branches, new home developers and commercial agents all paying subscriptions.

At that same time ZPG reported that the number of visits to Zoopla and Primelocation in the year to the end of March had actually increased from 240m to 265m over the previous year even with the loss of some agents.

Its revenue increased 10% from £38.3m to £42.0m, whilst its operating profit rose 12% from £16.2m to £18.2m. The average revenue per advertiser – a key performance indicator for the group – rose from £301 to £340 over the year.

The financial figures announced later in the week are expected to reflect ZPG’s expenses on the acquirement of the leading price comparison website, uSwitch in April.

There is industry speculation suggesting there will be another loss of agents to OnTheMarket, but we will see.