The new portal OnTheMarket, which has recently celebrated its six months since its launch, has achieved 5.2m visits in July. They have also attracted more than 2.4m unique visitors in July, which was an increase of 17% on the previous months figure.
Ian Springett, OTM chief executive gave this statement – “From a standing start just six months ago the growth in our traffic, engagement, and property stock and agent membership has been impressive. It took Zoopla three years to reach 5 million visits per month, even having acquired PropertyFinder, Hot Property and ThinkProperty along the way”
In his announcement about the portals figures, Springett gave a critical remark at the Financial Times which has recently suggested that one achievement of OTM’s success has been to reinforce Rightmove.
He responded to the remark by saying “The reality is that we are on a growth path towards overtaking Zoopla and then building to provide a genuine, low-cost, alternative to Rightmove”.
So the concentrated rivalry continues between the three well-known portals, with them all using dissimilar methods to measure visits. OnTheMarket prefers to measure its traffic using Google Analytics.
Zoopla will produce its financial, agency membership and visitor figures next week, which will indicate the ranking of the portals.